Creation of a comprehensive
We draw up a plan to achieve your most ambitious goals.
What tasks do we solve
Complex analysis for improvement of the digital products effectiveness in terms of their usability, logic and mechanisms. Comprehensive assessment of interworking scenarios and examination of the software product (site or application) will help to optimize it taking into account all the KPIs and the requirements for monetizing.
Complex analysis of presence and visibleness on the Internet of the main business rivals, as well as a quantitative and qualitative assessment of their advertising digital‐campaigns. Detailed SWOT analysis of marketing strategy of the company business rivals, conclusions and recommendations with subsequent implementation of the needed projects.
While advancing a project, there can arise the most diverse tasks and objectives because the contemporary online market is being all the time converted. For instance, you need to split the data in Google Analytics into segments according to the type of user path in a website online, to trace the purchase funnel and to reorganize the structure of landing pages. The similar time-sensitive changes and Split Tests will help to know the most appropriate channels for promotion and will increase the profit many-fold over just a few days.
Analysis of a target customers’ portraits in liaison with an understanding of the net users’ motivation always make the essential elements of a successful advertising campaign. It is necessary to find the most loyal niches to attract consumers ‐ e.g. passengers of subway stations, Facebook publics, housewives’ forums etc. On the basis of the carried out analysis there will be specified the appropriate formats of interaction and target advertisement channels and the corresponding KPI system will be built. From henceforth this KPI system will be used for appraisal of the users’ behaviour efficiency.
It is a required step to appraise (obtain evaluation data) the efficiency of an advertising campaign. The target traffic for all the channels concerned and the level of the target activities conversion will be analysed. This will be carried out for a promo‐site, for a special project, for a mobile App etc. Then, on the basis of the obtained data, there will be done planning of a marketing strategy and adjustment of the advertising campaign. As a rule, this kind of expertise is carried out for current projects and is prepared as a standalone product.
Analysis of the digital environment of a would-be client for an economically rational advertising campaign. Understanding of the goals and tasks of a client will be useful for a strategy of a brand presence on the Internet. On grounds of the analytic data, there is developed a detailed media plan for cost effective advertising channels. In such a way there will be advertised new products and there will be retained the target customers that consume the existing ones.
Having a good marketing strategy will allow your business to grow faster and your team to create an emotional connection with it. A marketing strategy identifies your competitive advantages and the most effective promotion channels. It enables you to calculate resources and budgets for comprehensive marketing for an extended period of time, and shows how to develop your company, brand, and product.
Setting of business goals
Tailoring of a project team, probing into the business and setting of tasks
Analysis of the current marketing
Audit of the current digital‐activities and advertising channels, appraisal of their efficiency
Overall picture of competitors' behaviour and their marketing in the niche
Building and optimisation of the digital‐platform
Elaboration of an advertising campaign strategy and selection of the necessary promotion tools
Selection of an advertising campaign format and media‐channels for user interaction
Support and efficiency analysis
Monitoring and processing of statistics, Ad Hoc expertise, time-sensitive adjusting
What do I need it for?
and customer loyalty
new sales channels
Online booking of sanatoriums and hotels that offer resort therapy.
The development of a brand strategy, positioning, a marketing strategy, and an online store, including the image part.
Naming and a new corporate style for a group of companies.
We updated the website created earlier for the insurance company Aska - we made a responsive corporate website of the sample of 2019.
Logo design and corporate identity gifts IPOPO site. A fascinating story of the creation of the logo and the proposed options you can see in the gallery.
is the average number of specialists in your project team
successfully implemented projects
years of experience in the digital strategy planning
Let’s get start with your project