Layer 1 Layer 2

Development of

A DIGITAL-STRATEGY

We draw up a plan to achieve your most ambitious goals.

Become our customer

What tasks do we solve

UX expertise
Optimization of work with digital product

Complex analysis for improvement of the digital products effectiveness in terms of their usability, logic and mechanisms. Comprehensive assessment of interworking scenarios and examination of the software product (site or application) will help to optimize it taking into account all the KPIs and the requirements for monetizing.

Analysis of the competitors’ digital‐do-activity
Analysis of analogous businesses’ marketing strategies

Complex analysis of presence and visibleness on the Internet of the main business rivals, as well as a quantitative and qualitative assessment of their advertising digital‐campaigns. Detailed SWOT analysis of marketing strategy of the company business rivals, conclusions and recommendations with subsequent implementation of the needed projects.

Ad Hoc monitoring
Time-sensitive optimization of advertising campaigns

While advancing a project, there can arise the most diverse tasks and objectives because the contemporary online market is being all the time converted. For instance, you need to split the data in Google Analytics into segments according to the type of user path in a website online, to trace the purchase funnel and to reorganize the structure of landing pages. The similar time-sensitive changes and Split Tests will help to know the most appropriate channels for promotion and will increase the profit many-fold over just a few days.

Digital audience analysis
Study of prospective customers’ portraits

Analysis of a target customers’ portraits in liaison with an understanding of the net users’ motivation always make the essential elements of a successful advertising campaign. It is necessary to find the most loyal niches to attract consumers ‐ e.g. passengers of subway stations, Facebook publics, housewives’ forums etc. On the basis of the carried out analysis there will be specified the appropriate formats of interaction and target advertisement channels and the corresponding KPI system will be built. From henceforth this KPI system will be used for appraisal of the users’ behaviour efficiency.

Appraisal of digital-campaigns
Analysis of cost-efficiency of the current advertising channels

It is a required step to appraise (obtain evaluation data) the efficiency of an advertising campaign. The target traffic for all the channels concerned and the level of the target activities conversion will be analysed. This will be carried out for a promo‐site, for a special project, for a mobile App etc. Then, on the basis of the obtained data, there will be done planning of a marketing strategy and adjustment of the advertising campaign. As a rule, this kind of expertise is carried out for current projects and is prepared as a standalone product.

Media strategy
Complex market analysis and definition of advertising channels

Analysis of the digital environment of a would-be client for an economically rational advertising campaign. Understanding of the goals and tasks of a client will be useful for a strategy of a brand presence on the Internet. On grounds of the analytic data, there is developed a detailed media plan for cost effective advertising channels. In such a way there will be advertised new products and there will be retained the target customers that consume the existing ones.

Work stages

Setting of business goals

Setting of business goals

Tailoring of a project team, probing into the business and setting of tasks

Analysis of the current marketing

Analysis of the current marketing

Audit of the current digital‐activities and advertising channels, appraisal of their efficiency

Competition assessment

Competition assessment

Overall picture of competitors' behaviour and their marketing in the niche

Building and optimisation of the digital‐platform

Building and optimisation of the digital‐platform

Elaboration of an advertising campaign strategy and selection of the necessary promotion tools

Media planning

Media planning

Selection of an advertising campaign format and media‐channels for user interaction

Support and efficiency analysis

Support and efficiency analysis

Monitoring and processing of statistics, Ad Hoc expertise, time-sensitive adjusting

What do I need it for?

Success
Growing sales
and customer loyalty
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Setting up
new sales channels
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Improving LTV
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Increasing your
product value
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Optimizing marketing
expenditures
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0

is the average number of specialists in your project team

0

successfully implemented projects

0

years of experience in the digital strategy planning

Let's discuss the project

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